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If you’ve landed on this blog post, I guess you’re pretty new to Pinterest and you’re looking to educate yourself on how to make money on Pinterest this year.
In this article, I will cover everything you need to about this money-making machine so that you’re ready to start with your Pinterest business asap.
Let’s embrace the superpowers of Pinterest! 🙂
What Is Pinterest?
First of all, Pinterest is a visual search engine. It has a few characteristics similar to Google but with Pinterest deals mainly with images that are called Pins.
Although it’s classified under Social Media, Pinterest is really not a social media thing.
I’ve been on Pinterest for a few months and I’ve never interacted with someone. But, as a consumer, I look up for things like recipes, fashion trends and sometimes places to visit for my next holidays.
And I bet it’s the same for you. So, let’s get that clear. Pinterest is a search engine. It’s crucial to understand this to be able to make the most of the platform.
To make Pinterest work you, you have to treat it as such and therefore they are a few ways to approach it and use it so that your audience finds you and buys your stuff.
Pinterest Stats You Should Know
When I first started with Pinterest, I always thought I wouldn’t be able to thrive on the platform because all I could see was recipes and home decor.
Well, this is because these are the most popular niches on the platform but when I did my research I found out how rich it was with so many niches that were doing as well the food and drink, DIY and home decor niche.
Let me shake your head with some Pinterest stats you should know.
This will get you excited about joining the platform to be able to make passive income or even a full-time income.
Believe me, if you do things right, Pinterest can become your main source of income.
1. Pinterest Active User Per Month
Even though Pinterest’s user count is lower than Facebook, which has 2.7 billion monthly active users, I think it is shaping itself for a nifty user growth in 2020.
Pinterest has experienced a growth of around 30% in the second quarter of 2019 and has crossed the mark of 300 million active users. Pretty impressive right?
2. Pinterest Demographics
This is probably one of the most important factors to take into consideration; the platform’s demographics.
Pinterest shows that women are the primary users of the platform. They are much more active than males and this is because of certain predominating niches that appeal more to women than men.
It’s essential to know this fact so you can choose which niche to work in as this is an indicator that you will be more successful if you cater to women.
3. Product Discovery
This is another essential factor for businesses. More than half of Pinterest’s audience is on the platform to search for products.
This means that they have that purchase intent when they’re using the platform. Another great factor to keep in mind before starting your business on Pinterest.
Additionally, it means that they are not using Pinterest not just to search for stuff but they are also showing a pre-purchase behavior.
4. Monthly Searches
Wow wow wow! Can you believe that there are more than 2 billion monthly searches happening on Pinterest?
Actually, users can search for content on Pinterest in two ways: text-based searches and visual searches.
Text-based searches are carried out much more than visual searches. It’s basically typing keywords in the search bar and the Pinterest algorithm pulls up content based on your keywords.
Ok enough of statistics! Let’s get to more interesting stuff.
Why You Should Start Pinterest?
I think you now have an idea of why it’s the perfect timing to start something on Pinterest.
This is a huge exposure to whatever product or service you have to offer and we have also noticed that the audience has a spending behavior, which you can take advantage of.
Of course, the revenue potential is humongous, infinite, you name it.
But let’s say you want to make a few thousand dollars on the side or you want to make a full-time income off of Pinterest, this is totally achievable in a few months if things are done right.
How To Make Money On Pinterest
Now, we’re getting to the more interesting stuff. There are actually two ways you can go about making money on Pinterest.
With A Blog
You may have probably read how people drive traffic from Pinterest to their blog and then monetize their blog through different income streams. Let me explain.
Click here if you haven’t started a blog yet ==> How To Start A Blog & Make Money In 2020 | The Definitive Guide
Let’s say you’ve created a blog with awesome content. You will then need to bring people to your blog, that’s what we call traffic.
Traffic means that you have an audience that’s consuming your content. When you reach a decent amount of daily pageviews on your blog, you can monetize this traffic in different ways.
The key here is that you will use Pinterest to bring people to your blog. And you will definitely get boatloads of them with proper pinning strategies.
With Pinterest, you will get free traffic from your Pinterest content directly to your blog.
Below are the exact steps on how to proceed:
- Choose a niche you’ll blog about
- Buy a .com domain at Namecheap
- Get your hosting plan at Hostgator
- Grab a professional blog theme at Creative Market
- Install WordPress on your hosting and start to customize your blog theme
- Add the essential plugins inside of WordPress
- Start writing 20-40 awesome articles
- Create a business account on Pinterest
- Get unique stock photos for your future pins at Depositphotos
- Design catchy pins and link to your articles
- Pin to Pinterest…Voila!
Want an in-depth article on how to start a blog? Click this==> How To Start A Blog & Make Money | The Definitive Guide 2020
I recommend you read this article if you don’t how to get started on Pinterest: How To Get Traffic From Pinterest | Beginner’s Guide or How To Get Blog Traffic Fast For New Bloggers From Pinterest
Related Post: 10 Best Ways To Monetize Your Blog
Without A Blog
Now, let’s assume you don’t have the time or energy to start a blog, you can still make money on Pinterest without a blog.
What you can do in this case is Affiliate Marketing on Pinterest. You will promote 3rd party products or services that you will recommend through your pins.
Remember pins are simply the images you upload on Pinterest, which are usually 1000px x 1500px or a 2:3 ratio.
Firstly, you will need to decide which products or services you want to promote on Pinterest.
After deciding on this, you must apply to these companies so you can get everything you need to work on the promotion of their products.
After approval, you will get a dashboard with all the necessary affiliate links. Next step will be to create those awesome pins to be published on Pinterest from which you will make your affiliate sales.
Check a few examples of my pins that went viral, some overnight and others in just a few days. And they brought so many clicks to my blog. (This my other blog by the way)
Create beautiful pins for the product and you will automatically redirect the users to the sales page of the product or service when they click on your pin.
The secret to getting people to click on your pins is to create a catchy pin + an inviting headline.
These two are the perfect combo for a perfect click-through rate. If your pins are boring, no one will want to click on your pin although an amazing offer might await them on the next click.
Easy peasy right?!
Ok let me give you the exact steps for this one:
- Create a business account on Pinterest
- Choose your niche or niches
- Apply to affiliate programs (Amazon, Shareasale, CJ Affiliates, JVZoo, Clickbank, etc…)
- Get unique stock photos for your future pins on Depositphotos
- Design catchy pins for your affiliate products/services
- Add affiliate link to your pin
- Pin to Pinterest
How To Get Traffic On Pinterest?
You may have the most amazing product or service that you want to promote but if no one sees it, then you’re doomed to failure.
The money is in the sales and the sales are in the traffic.
Pinterest has proved to be a traffic powerhouse and you cannot afford to just ignore it.
You don’t have to sweat on Instagram for a few years before making your first affiliate sale when you can make it happen in just a few months on Pinterest.
So, you want to make money on Pinterest but don’t know how to get traffic! Click here to read how.
I hope you’ve got a glimpse of how you can make money on Pinterest with or without a blog.